CODY — The Buffalo Bill Center of the West is opening its newest exhibition, “Spur of the Moment: Iconic Styles of the American West,” which is on display in the John Bunker Sands Gallery through March 1.

“Spur of the Moment” explores the historical and cultural influences of Western dress, tracing its journey from the frontier to the fashion runway. The exhibition pairs striking historic photographs with garments and accessories that showcase both practicality and panache.

Drawing from the McCracken Research Library’s extraordinary photographic and archival collections, as well as notable loans from partners including Levi Strauss & Co. Archives, “Spur of the Moment” highlights how Western style continues to evolve and inspire.

Among the exhibition’s many highlights are Justin Timberlake’s metallic vest and jeans from *NSYNC’s “Space Cowboy” era (2000–2001) — a shimmering reminder of how Western grit and Y2K glamour collided at the turn of the millennium. Visitors can also engage directly with Western fashion through interactive elements, including a hands-on touch wall of authentic fabrics and a magnetic outfit design station.

“Western fashion is really having a moment right now, and we’re excited to celebrate it in our new exhibit, ‘Spur of the Moment: Iconic Styles of the American West,’” said Susan Fletcher, director of the McCracken Research Library. “It’s a fun look at how Western style continues to inspire and evolve through the years.”