The Wyoming Business Council teamed up with the Wyoming Beef Council, the Wyoming Stock Growers Association and the Wyoming Meat Processors Association to promote Wyoming-grown beef at last week’s football game between the University of Wyoming and Colorado State University.

Fans were encouraged to taste the difference of Wyoming beef during the Nov. 22 Border War game in Laramie by purchasing burgers made with Wyoming beef. Wyoming Legacy Meats of Cody was among the producers who provided meat for the game, alongside Lockhart Cattle Company of Jackson and Wyoming Custom Meats of Hudson.

The promotion was part of a broader campaign that includes social media messages with facts about the Wyoming beef industry, radio promotions and advertising to promote www.buywomingbeef.com, where buyers can learn more about Wyoming beef.

“Our goal is to strengthen the state’s beef industry by making Wyoming residents more aware of the availability of locally-raised and produced beef,” said Ron Gullberg, business development director for the Business Council. “Consumers asking for, and purchasing, Wyoming beef helps boost demand for the product and bolsters the state’s agriculture industry and our overall economy.”