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September 20, 2012 9:20 am

EDITORIAL: New director must steady the course for the chamber

Written by Ilene Olson

It’s good to see that the Powell Valley Chamber of Commerce has a new leader in place. It’s also good to know that Chamber Executive Director Jaime Schmeiser is a local who is committed to re-establish a good working relationship between the chamber, Powell businesses and the community.

“I’m here for the long run,” Schmeiser told the Powell Tribune recently.

While establishing that continuity and credibility is what the chamber needs most, it won’t be an easy job. As the fifth director in four years, Schmeiser will have to work hard to regain the trust and the support of Powell business owners and managers who have felt a disconnect between their needs and chamber services.

That can only be accomplished by reaching out directly and personally to members and potential members to get to know their needs and their visions for their businesses and for Powell’s economic health in general, then identifying what role the chamber can play in meeting those needs and moving toward those visions.

Schmeiser also needs to help connect local businesses with the Powell community and surrounding areas — the consumers needed to make and keep Powell’s businesses, downtown and economy strong.

Schmeiser must reach out to consumers through direct communication and through fun, creative and well-timed events and promotions.

On the flip side, businesses and consumers share part of the responsibility for creating a strong chamber of commerce. For the chamber to succeed in its mission to help them, businesses must support the chamber as well by becoming or continuing to be members, by sharing their ideas and enthusiasm and by helping with chamber events and promotions.

And local consumers need to understand the value of having a vibrant business community and a strong local economy, and that supporting Powell businesses is the best way to keep them strong and help build our economy.

We encourage Schmeiser to communicate with the public as part of her efforts to support Powell businesses, and we urge business owners and local residents to consider their roles in this symbiotic relationship.

1 Comment

  • Comment Link October 09, 2012 8:39 am posted by Eva Linton

    Congrats Jamie!

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